B2B pricing platform
Pricing, with an advisor on top.
Plug is the B2B pricing platform for industrials and distributors, with an integrated AI advisor, Margo — built to turn insight into action and value.
Trusted by industrial leaders across the Nordics and Europe
See it for real
The demo, and the real thing
A short explainer of how Margo works — toggle to the real product to see the actual look and feel.
Meet Margo
Your data already knows where the margin is moving. Margo tells you.
Most teams answer “why did margin move, where are we leaking, which accounts are slipping?” by building a spreadsheet. Margo flips that — ask in plain language, get an answer grounded in your real numbers, and set it on the work that’s actually yours: your customer list, your margin review, the summary leadership will want.
Ask anything
Put a question in plain language — “why did margin move — was it price, discounts or cost, and which customers drove it?” — and Margo answers from your real data, computed correctly.
Works your task
Point Margo at what’s actually yours — work down your customer list, hunt where margin is leaking, or preview what this month’s leadership summary will say — and it does the legwork for you.
See it per customer and line
Margo finds the margin and revenue behind each customer and product line, and the discounting behind each — so you see exactly where the movement is coming from.
For your role
How Plug works for your role
An advisor tuned to what each commercial stakeholder cares about. A few examples:
Pricing
The leakage hunting and realisation tracking done for you — so your time goes to closing the leak, not finding it.
See the role →CEO / MD
The margin picture ready for every review, with the few customers or segments quietly draining margin surfaced.
See the role →Sales Rep
Know which customers to focus on and which are quietly losing volume — in time to react.
See the role →Sales Manager
See which reps need support and where success deserves recognition — coach on margin, not just bookings.
See the role →Built on an engine industrials trust
Answers you can take to the board
Margo doesn’t guess. It reasons over Plug’s proprietary, audited engine — the one behind your price volume mix, discount and margin analytics, in the same platform where you set and manage your price lists. Every number traces back to its source.
Price Volume Mix
Decompose every revenue and margin movement into price, volume and mix, across products, segments and customers.
Discount Management
See where discounting is eroding margin — across products, customers and channels — and bring structure to how discounts are set and approved.
Margin Management
Track gross and pocket margin, monitor drift against target, and find the structural margin you’re leaving on the table.
Price List Management
Build, version and distribute the prices you set — cost-plus, parametric or value-based — with a clear audit trail.
Customer case: Axel Christiernsson
Plug Software is not merely a software solution, it's a catalyst for innovation and strategic evolution.
Carl Weibull, Sales and Pricing Controller, Axel Christiernsson
Why Plug
Margin growth, grounded in an audited engine
Grow margin with better, faster decisions
Recover what’s leaking, catch what’s slipping, and act while it still matters. Not “raise your prices.”
Grounded in an audited engine
The AI explains; the engine computes. Every number is traceable.
Plug-and-play, fast to adopt
Built for mid-market industrials and distributors — intuitive, quick to onboard, easy to run.
See it for yourself
Book a 30-minute demo and we’ll show you where your margin is moving — and where to act.