Axel Christiernsson

The starting point

Carl Weibull, Sales and Pricing Controller at Axel Christiernsson, described their situation before Plug as “like looking for a needle in a haystack, trying to organize and extract structured insights from the data collected.” The team operates across a wide product portfolio of specialty greases with significant variation across packaging sizes, customer segments and markets.

What changed

With Plug Software, the team gained:

• Streamlined data accessibility and visualisation across the business
• Identification of incorrect margins at invoice line level
• Pricing and margin performance analysis across product variants
• Visibility into pricing differences across packaging sizes

The platform produces monthly compilations structured for ongoing analysis, alongside real-time monitoring capabilities for day-to-day pricing decisions.

A notable discovery

Insights from the American subsidiary revealed substantial pricing differences across product variants by packaging size, a dimension that had previously been hard to see. Packaging variations turned out to significantly impact final profit margins.

In Carl Weibull’s words

His recommendation to others considering Plug: provide comprehensive datasets to the team. The platform, in his words, serves as more than software; it functions as a strategic partner for business evolution.